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Price history

Recorded from verified retailer catalog checks. Price and availability can still change at checkout.

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Current$998.00
Lowest recorded$998.00
Highest recorded$998.00
Observations4
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Price summary

Current price$998.00
Original price$1,399.99
You save$401.99 (29%)
Last checked Sep 18, 2026 10:47 PM
Product highlights

What makes this deal worth a look

  • INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see the real world to deliver intense contrast with deep blacks, high peak brightness, and natural colors..Standby Power :＜0.5 watts

  • OLED CONTRAST – XR OLED Contrast Pro technology allows you to feel the beauty of OLED with immersive depth and realism, pure black, and lifelike brightness.

  • WIDE SPECTRUM OF COLORS - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful, enhanced by XR Triluminos Pro.

  • ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.

  • PERFECT FOR PLAYSTATION 5 – Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5 – Auto HDR Tone Mapping Auto Genre Picture Switch.

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  • FEATURES SPECIFIED IN HDMI 2.1– Get the advantage in high-performance gaming on BRAVIA XR TVs with HDMI 2.1 features such as 4K/120,10 VRR, and ALLM.

  • PREMIUM SMART TV– Google TV with Google Assistant organizes your favorite content all in one place. Stream from Prime Video, Netflix, Disneyplus, Apple TV, HBO Max, Peacock and many more. Also, stream from your Apple device with AirPlay 2 support.

  • MOVIES INCLUDED WITH BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app, exclusively on select Sony TVs.

  • ENHANCED ENTERTAINMENT – Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.

  • ENHANCED AUDIO – With Acoustic Surface Audioplus and Dolby Atmos support, hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass.

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