Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free

Acts as hair toner for blonde hair to reduce brassy color; lightens dark blonde without bleach. Color cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure

Cool blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian, and chemically treated. Hair color for women and men

Vegan, cruelty-free blonde hair dye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection

Mess-free application. Mix the blonde color cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip coloring experience

Smart Beauty is an innovative family-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice, and minimal environmental impact