Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers (Hardcover)
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| Current price | $22.49 |
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| You save | $4.51 (17%) |
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How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world s most famous brands--from purpose-driven pioneers like TOMS the Honest Company and Chobani t…
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