PRICE TRACKER

Price history

Recorded from verified retailer catalog checks. Price and availability can still change at checkout.

+50.5%
Current$28.43
Lowest recorded$18.89
Highest recorded$28.43
Observations2
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At a glance

Price summary

Current price$28.43
Original price$31.59
You save$3.16 (10%)
Last checked Sep 11, 2026 3:29 PM
Product highlights

What makes this deal worth a look

  • BRIGHTENS SKIN & VISIBLY FADES DARK SPOTS

    Powered by advanced stabilized Vitamin C and Licorice Root Extract to visibly brighten dull skin, improve uneven tone, and reduce the appearance of dark spots. Serum helps skin look brighter, healthier and shows visible improvement in discoloration with consistent use.

  • COLLAGEN-BOOSTING PEPTIDE FOR FIRMER-LOOKING SKIN

    Formulated with Palmitoyl Tripeptide-5, a patented collagen-supporting peptide that helps improve skin elasticity while visibly smoothing fine lines and supporting firmer, more youthful-looking skin. Unlike ordinary Vitamin C serums, Bright Idea helps brighten and firm in one step.

  • LIGHTWEIGHT, FAST-ABSORBING & NON-GREASY

    This silky serum absorbs quickly without feeling sticky or heavy. Layers beautifully under moisturizer, SPF, and makeup while leaving skin feeling soft, smooth, and refreshed. Features a fresh citrus scent consumers love.

  • HYDRATES, SOOTHES & DEFENDS AGAINST FREE RADICALS

    Squalane, Hyaluronic Acid, Green Tea, Vitamin E, and Licorice Root help replenish moisture, soothe skin, and defend against environmental stressors like pollution and UV-related free radicals that contribute to dullness and premature aging.

  • CLEAN, VEGAN & CRUELTY-FREE SKINCARE

    Dermatologist-tested formulated for all skin types. Free from parabens and formulated without animal-derived ingredients. Pair with the full Bright Idea collection for your brightest, most radiant-looking skin.

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  • HOW TO APPLY

    Massage onto clean, dry skin morning and night. Avoid eye area. Follow with Bright Idea Moisturizer. In the morning, apply SPF as the final step in your skincare routine to help protect skin and maintain visible brightening results. Keep in a cool, dry place out of direct sunlight.

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